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Category: Design

What Are the Traits of a Good Web Designer?

Credits given to Adaptive SEO Solutions for their take on this article.
Their website can be found here:

A good web designer is someone who works hard and is committed to a project from start to finish. Web designers often spend many hours on one single project because they want to make sure the completed project is fantastic and surpasses the expectations of their clients. There are certain traits a good website designer should have. These traits make them even better at the jobs they’re doing.

Some of these traits include being creative, hardworking, determined, and motivated to do the best job possible. When a person hires someone to design their website, they’re trusting them to create something that is going to help them get more traffic and impress the people who visit their site regularly. They’re relying on the designer to build something from scratch that is easy to use for those browsing the site from their laptops, computers, and even their mobile devices.

A great website designer must use his or her creativity to come up with fresh, unique ideas that relate to the business the website owner has started. Being creative is such an important trait to have when working in the web design industry. Creating a bunch of sites that all look similar wouldn’t be good for business and would likely cause a lot of clients to become frustrated because their website doesn’t look original.

If you need to hire a website designer to help you build a beautiful website from scratch, make sure you’re hiring someone with experience, knowledge, and plenty of skill. You’ll want to hire a motivated professional with an extensive portfolio consisting of projects that look stunning. If you hire the right person to help you design your website, you’ll likely have more success when it comes to getting extra traffic and keeping on the site for more extended periods of time.

There is a large difference between a website that is made to look pretty and a website that is specifically designed to convert your target audience. This can almost be a great indication as to costs and upkeep that come with the web designer you choose to design your web site. A piece of advice is to make sure that the web designer also has a sound understanding of Search Engine Optimisation and can incorporate this fully into the website you are looking to have created to showcase your business.

If you are looking for further information, we have identified a blogspot page that has very interesting articles of areas you should be looking into when seeking out a qualified and experienced web designing company.


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Prioritize These Website Design Elements to Drive More Leads

There are lots of things you can do to direct more people to your site, including on-page site improvement, use of web-based networking media channels, show advertisements, web index showcasing, email battles, and coordinate mailers.

However, even all of your best efforts can run futile if you don’t get any new leads at all.

Although websites are not only made exclusively for increasing leads, this is no doubt among the biggest drivers of returns on investment for any business. This is the very reason why it is a must to ensure that the website design is specifically amplified for the purpose of gaining more leads.

Below are the top six elements which are guaranteed to help you get more leads through your website design:

  • Compelling Calls to Action
  • Crystal Clear Copy
  • Good Layout
  • Details of the Team
  • Client Testimonials
  • Awards and Certifications
  • Design

Compelling Calls to Action

To drive more leads, it is necessary to have different convincing suggestions for visitors to take action on their business website. It is important not to make your visitors decide on their own what they should do next. Instead, you should urge them to make a move right away. You need to encourage them to take an item demo, plan an interview, view your shop inventory, check what people have to say about your product, browse your blog entries, and more.

Crystal Clear Copy

It is a must that you get to the very core of your subject in the fastest way possible. Remember that you have a very limited time when it comes to earning the trust of a potential customer and show them what your products or services can do.  It means that you need to be direct to the point and use the right words at the right time. For this, it might be best to work with experts who can help you write good quality content for your site.

Good Layout

If your business aims to introduce new products or services, it is important that you use a good layout which will allow your site visitors to find the information they need instantly. Every detail should be readily available with no need for them to dig deeper.

Details of the Team

It is human nature for a person to develop a sense of trust towards someone that they have known for quite some time. Thus, it is just right to include short biographies together with actual photos of your staff or team as it is a great way for building trust among customers.

Client Testimonials

Nothing beats the power of convincing new customers through including what your past and existing clients have to say about you. Your website design will look better and become more alluring to the eyes of prospect clients when you include testimonials.

Awards and Certifications

Finally, it would also help a lot if your website design will also incorporate badges and certificates together with awards acquired in the past. The presence of these forms of validation will further help increase the level of trust your prospects will have towards you.

Courtesy of 368 Durham Design

Link to video below

Web Design Durham Region

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