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Month: October 2018

Understanding The Different Types Of Digital Marketing

In many ways, digital marketing is dominating current trends over traditional marketing. There are those who feel that much of society has become numb to traditional television and radio ads. Regardless of whether or not that is the case, there is no question that marketing online is a trend that will be around for a very long time. Here we will take a look at the different types of digital marketing a business can do to promote brand awareness, products and services, and special offers.


When most people think of marketing online they will think of search engine optimization. There are some who have come to the conclusion that SEO is dead but that is far from the case. It is simply a process of getting your website and online resources to rank on the search engine result pages so that you get organic traffic to those pages. When you understand what the search engines want, then this allows you to perform a process that optimizes your individual pages so that they rank. It is an ongoing process because the search engines regularly alter their algorithms and the things that they feel are important in determining which site ranks over another.


This Acronym stands for search engine marketing and if you’re a novice you may wonder if it’s the same as SEO. S.E.M., however, is where you use paid advertising rather than trying to get traffic using organic methods. When you pay Google and other search engines to place your ads, then they will show on the search engine result pages and elsewhere but because you paid for it rather than naturally ranking for it. As well as using pay per click in the top-tier search engines it’s also possible to do so with second-tier platforms and with social platforms.


Social media marketing has, for some companies, completely transformed their advertising because of the results they get using this source.  In fact, many have found that social media marketing far outperforms pay-per-click on other platforms. Although much of social media marketing can be done in a pay-per-click form, it is also possible to use organic methods. Just as with search engine marketing it can be done in an organic way or by using paid methods and because of the popularity of some of the social media sites, it has become a preferred way by many companies to advertise. They find that this type of advertising far outperforms other types of online and offline marketing.

Content Marketing

This is a type of marketing that is exclusive to the online world as it is the creation and distribution of content that is relevant and valuable to its readers. The purpose of this type of marketing is to gain and keep a relative audience that is interested in the topics, products, and services that a company can offer. Using this method is a way to communicate information to your customers and potential customers that keeps them engaged and gives a company the opportunity to regularly advertise their products and services along with providing the information their customers are interested in.

In conclusion the process of digital marketing can seem quiet foreign to the average business owner. You may find it easier to outsource this to one of the many reputable digital marketing agencies such as Doing this will eliminate the guess work out of what seems like an industry with endless information about the things you should and should not do for your business online.

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How To Hire An SEO Firm?

Using the internet to market a small business is perhaps one of the most popular marketing strategies that lots of entrepreneurs use today. If you’ve just put up your own business and would like to bring in a great number of customers for it so that you can make it grow at a much faster rate, then you need to make good use of SEO or Search Engine Optimization. Now, the problem with SEO is the fact that most people aren’t familiar with it. If you belong to the list of people who don’t have any idea as to what that term is or what it’s for, you don’t have to worry because you can always hire an SEO firm to do the job for you.

There are a ton of SEO firms out there so you need to be very careful as to which one of them you’re going to hire. You don’t want to hire the very first person you talk to that tells you that they can get your website on the first page of Google within 2 weeks. A lot of people who call themselves professional internet marketers are con artists and are just good at doing sweet talking but will never be able to deliver the results that you need.

Let’s take a close look at some good tips that will help you get the right SEO firm to help you and your business.


Determine Exactly What It Is You Need

SEO encompasses a lot of things so you need to decide what it is you really need for your business. Do you need to get an SEO audit, removal of spam links, ongoing SEO, reputation management, content marketing, among others? If you can’t figure out what you really need, you can do so by determining what your goals are. Do you want to increase your sales within the next year or the number of leads you’re getting within the next 5 months? Do you want to improve your Google rankings? Answering those questions will help you determine the right set of SEO services that you need to get.

Get Consultations From Different Companies But Keep It A Secret

A lot of SEO firms today offer free consultation so once you’ve determined the list of services you need, the next thing you need to do is to talk to different companies. Make sure to get a proposal from them about what it is that they can do for you. Doing this will give you a good idea about each of the companies that you’re going to talk to so you can determine which one among them would be the best choice.

Ask For References And Reviews From Previous Clients

It doesn’t matter how good the proposal is if the SEO company that you’re going to hire won’t be able to deliver the results that you need to grow your small business. This is why it’s important to ask for references and reviews from previous clients so that you’ll know ahead of time whether or not the company you’re looking to hire has actually done a great job in the past for their previous customers.

Finding the right SEO firm for the job can be quite a tedious task but it’s something you really want to invest a good amount of time on if you don’t want to end up wasting any of your valuable business capital. The right SEO company won’t just explain to you what needs to be done for your small business but they will also see to it that you’re always up to date when it comes to the progress of your SEO campaign.

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