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Understanding The Different Types Of Digital Marketing

In many ways, digital marketing is dominating current trends over traditional marketing. There are those who feel that much of society has become numb to traditional television and radio ads. Regardless of whether or not that is the case, there is no question that marketing online is a trend that will be around for a very long time. Here we will take a look at the different types of digital marketing a business can do to promote brand awareness, products and services, and special offers.


When most people think of marketing online they will think of search engine optimization. There are some who have come to the conclusion that SEO is dead but that is far from the case. It is simply a process of getting your website and online resources to rank on the search engine result pages so that you get organic traffic to those pages. When you understand what the search engines want, then this allows you to perform a process that optimizes your individual pages so that they rank. It is an ongoing process because the search engines regularly alter their algorithms and the things that they feel are important in determining which site ranks over another.


This Acronym stands for search engine marketing and if you’re a novice you may wonder if it’s the same as SEO. S.E.M., however, is where you use paid advertising rather than trying to get traffic using organic methods. When you pay Google and other search engines to place your ads, then they will show on the search engine result pages and elsewhere but because you paid for it rather than naturally ranking for it. As well as using pay per click in the top-tier search engines it’s also possible to do so with second-tier platforms and with social platforms.


Social media marketing has, for some companies, completely transformed their advertising because of the results they get using this source.  In fact, many have found that social media marketing far outperforms pay-per-click on other platforms. Although much of social media marketing can be done in a pay-per-click form, it is also possible to use organic methods. Just as with search engine marketing it can be done in an organic way or by using paid methods and because of the popularity of some of the social media sites, it has become a preferred way by many companies to advertise. They find that this type of advertising far outperforms other types of online and offline marketing.

Content Marketing

This is a type of marketing that is exclusive to the online world as it is the creation and distribution of content that is relevant and valuable to its readers. The purpose of this type of marketing is to gain and keep a relative audience that is interested in the topics, products, and services that a company can offer. Using this method is a way to communicate information to your customers and potential customers that keeps them engaged and gives a company the opportunity to regularly advertise their products and services along with providing the information their customers are interested in.

In conclusion the process of digital marketing can seem quiet foreign to the average business owner. You may find it easier to outsource this to one of the many reputable digital marketing agencies such as Doing this will eliminate the guess work out of what seems like an industry with endless information about the things you should and should not do for your business online.