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Tips For Understanding Digital Marketing in 2018

Many people believe digital marketing is easy. They think that you only need to have a few social media accounts and a good internet connection to make your business known in the online environment. However, understanding digital marketing requires more than reading a few blog posts and articles. Here are a few tips from Ni SEO – Digital Marketing Company to help you get started.

 

understanding digital marketing

 

You can learn from blog posts and free articles, provided that you know how to choose your sources. Always make sure you trust well-known and reputable experts. Find their blogs and follow them closely.

In our estimation, tracking activity and productivity are among the most neglected aspects of digital marketing, and search engine optimisation efforts generally, and we believe that it comes down to how people perceive that task. Once you understand that tracking puts bread on the table, and allows you to sleep to noon at the weekend, instead of creating articles that aren’t getting picked up, then you will come to love tracking.

Learn to track and measure everything you do. By studying these stats, you’ll be able to understand what works and what doesn’t work. Next, you can compare the ROI of your activities, in order to improve the overall profitability of your digital marketing strategy. Nobody wants to spend money on ads or social media promotion without hoping to get something in exchange. Everything you do should be measurable. This data will help you rule out all those activities and channels that don’t bring you a good bang for the buck. For instance, if you invest large sums in Facebook, but your core target is on Instagram, you’ll never break even. If, on the contrary, you spend time to understand where your best consumers are, and what are their needs, you’ll be able to meet them where and when they need you the most. Like this, you’ll find it much easier to turn them into loyal fans of your brand or into paying customers.

For gaining a better understanding of digital marketing, you should set up and run your own test projects. This will enable you to find out what are the best ways to promote your brand in the digital environment. Once you find out what works, just scale it to the point where your business becomes successful and profitable.

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END TO OUTSOURCING ‘EXCLUSIVITY’?

Technology Partners International (TPI) presented its quarterly Index Report on the global outsourcing market. The report focused on high-end private sector outsourcing in the past year.

TPI reported that in 2004, Europe has become the biggest outsourcing region with 49 percent of the global market share. Within the region, United Kingdom was the leading outsourcing country with 19.5 percent of the global market share. Also, Germany increased its market share from 4 percent to 12.5 percent largely through ITO contracts.

TPI also noted that more companies have changed suppliers while under an existing long-term contract with one supplier. Between 1999 and 2003, 36 companies signed deals that were worth over 40 million euros. Of these customers, a massive 89 percent signed subsequent deals with non-incumbent service providers. Moreover, it was shown that 69 percent of companies with bigger deals (over 400 million euros) have also signed subsequent deals with other providers.

The report revealed that the outsourcing market has become more competitive. More deals have been awarded to more service providers in 2004 (62 deals among 30 unique service providers) than in 2003 (53 deals among 21 unique service providers). Additionally, the top six vendors experienced a 28 percent decrease in the number of deals with 52 deals in 2004 against 68 deals in 2003.

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