There are lots of things you can do to direct more people to your site, including on-page site improvement, use of web-based networking media channels, show advertisements, web index showcasing, email battles, and coordinate mailers.
However, even all of your best efforts can run futile if you don’t get any new leads at all.
Although websites are not only made exclusively for increasing leads, this is no doubt among the biggest drivers of returns on investment for any business. This is the very reason why it is a must to ensure that the website design is specifically amplified for the purpose of gaining more leads.
Below are the top six elements which are guaranteed to help you get more leads through your website design:
- Compelling Calls to Action
- Crystal Clear Copy
- Good Layout
- Details of the Team
- Client Testimonials
- Awards and Certifications
Compelling Calls to Action
To drive more leads, it is necessary to have different convincing suggestions for visitors to take action on their business website. It is important not to make your visitors decide on their own what they should do next. Instead, you should urge them to make a move right away. You need to encourage them to take an item demo, plan an interview, view your shop inventory, check what people have to say about your product, browse your blog entries, and more.
Crystal Clear Copy
It is a must that you get to the very core of your subject in the fastest way possible. Remember that you have a very limited time when it comes to earning the trust of a potential customer and show them what your products or services can do. It means that you need to be direct to the point and use the right words at the right time. For this, it might be best to work with experts who can help you write good quality content for your site.
If your business aims to introduce new products or services, it is important that you use a good layout which will allow your site visitors to find the information they need instantly. Every detail should be readily available with no need for them to dig deeper.
Details of the Team
It is human nature for a person to develop a sense of trust towards someone that they have known for quite some time. Thus, it is just right to include short biographies together with actual photos of your staff or team as it is a great way for building trust among customers.
Nothing beats the power of convincing new customers through including what your past and existing clients have to say about you. Your website design will look better and become more alluring to the eyes of prospect clients when you include testimonials.
Awards and Certifications
Finally, it would also help a lot if your website design will also incorporate badges and certificates together with awards acquired in the past. The presence of these forms of validation will further help increase the level of trust your prospects will have towards you.
Courtesy of 368 Durham Design
Link to video below