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Understanding The Different Types Of Digital Marketing

In many ways, digital marketing is dominating current trends over traditional marketing. There are those who feel that much of society has become numb to traditional television and radio ads. Regardless of whether or not that is the case, there is no question that marketing online is a trend that will be around for a very long time. Here we will take a look at the different types of digital marketing a business can do to promote brand awareness, products and services, and special offers.

S.E.O.

When most people think of marketing online they will think of search engine optimization. There are some who have come to the conclusion that SEO is dead but that is far from the case. It is simply a process of getting your website and online resources to rank on the search engine result pages so that you get organic traffic to those pages. When you understand what the search engines want, then this allows you to perform a process that optimizes your individual pages so that they rank. It is an ongoing process because the search engines regularly alter their algorithms and the things that they feel are important in determining which site ranks over another.

S.E.M.

This Acronym stands for search engine marketing and if you’re a novice you may wonder if it’s the same as SEO. S.E.M., however, is where you use paid advertising rather than trying to get traffic using organic methods. When you pay Google and other search engines to place your ads, then they will show on the search engine result pages and elsewhere but because you paid for it rather than naturally ranking for it. As well as using pay per click in the top-tier search engines it’s also possible to do so with second-tier platforms and with social platforms.

S.M.M.

Social media marketing has, for some companies, completely transformed their advertising because of the results they get using this source.  In fact, many have found that social media marketing far outperforms pay-per-click on other platforms. Although much of social media marketing can be done in a pay-per-click form, it is also possible to use organic methods. Just as with search engine marketing it can be done in an organic way or by using paid methods and because of the popularity of some of the social media sites, it has become a preferred way by many companies to advertise. They find that this type of advertising far outperforms other types of online and offline marketing.

Content Marketing

This is a type of marketing that is exclusive to the online world as it is the creation and distribution of content that is relevant and valuable to its readers. The purpose of this type of marketing is to gain and keep a relative audience that is interested in the topics, products, and services that a company can offer. Using this method is a way to communicate information to your customers and potential customers that keeps them engaged and gives a company the opportunity to regularly advertise their products and services along with providing the information their customers are interested in.

In conclusion the process of digital marketing can seem quiet foreign to the average business owner. You may find it easier to outsource this to one of the many reputable digital marketing agencies such as https://redmonddigitalmarketing.com.au. Doing this will eliminate the guess work out of what seems like an industry with endless information about the things you should and should not do for your business online.

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How To Hire An SEO Firm?

Using the internet to market a small business is perhaps one of the most popular marketing strategies that lots of entrepreneurs use today. If you’ve just put up your own business and would like to bring in a great number of customers for it so that you can make it grow at a much faster rate, then you need to make good use of SEO or Search Engine Optimization. Now, the problem with SEO is the fact that most people aren’t familiar with it. If you belong to the list of people who don’t have any idea as to what that term is or what it’s for, you don’t have to worry because you can always hire an SEO firm to do the job for you.

There are a ton of SEO firms out there so you need to be very careful as to which one of them you’re going to hire. You don’t want to hire the very first person you talk to that tells you that they can get your website on the first page of Google within 2 weeks. A lot of people who call themselves professional internet marketers are con artists and are just good at doing sweet talking but will never be able to deliver the results that you need.

Let’s take a close look at some good tips that will help you get the right SEO firm to help you and your business.

 

Determine Exactly What It Is You Need

SEO encompasses a lot of things so you need to decide what it is you really need for your business. Do you need to get an SEO audit, removal of spam links, ongoing SEO, reputation management, content marketing, among others? If you can’t figure out what you really need, you can do so by determining what your goals are. Do you want to increase your sales within the next year or the number of leads you’re getting within the next 5 months? Do you want to improve your Google rankings? Answering those questions will help you determine the right set of SEO services that you need to get.

Get Consultations From Different Companies But Keep It A Secret

A lot of SEO firms today offer free consultation so once you’ve determined the list of services you need, the next thing you need to do is to talk to different companies. Make sure to get a proposal from them about what it is that they can do for you. Doing this will give you a good idea about each of the companies that you’re going to talk to so you can determine which one among them would be the best choice.

Ask For References And Reviews From Previous Clients

It doesn’t matter how good the proposal is if the SEO company that you’re going to hire won’t be able to deliver the results that you need to grow your small business. This is why it’s important to ask for references and reviews from previous clients so that you’ll know ahead of time whether or not the company you’re looking to hire has actually done a great job in the past for their previous customers.

Finding the right SEO firm for the job can be quite a tedious task but it’s something you really want to invest a good amount of time on if you don’t want to end up wasting any of your valuable business capital. The right SEO company won’t just explain to you what needs to be done for your small business but they will also see to it that you’re always up to date when it comes to the progress of your SEO campaign.

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What Are the Traits of a Good Web Designer?

Credits given to Adaptive SEO Solutions for their take on this article.
Their website can be found here: http://adaptiveseosolutions.com/website-design-townsville

A good web designer is someone who works hard and is committed to a project from start to finish. Web designers often spend many hours on one single project because they want to make sure the completed project is fantastic and surpasses the expectations of their clients. There are certain traits a good website designer should have. These traits make them even better at the jobs they’re doing.

Some of these traits include being creative, hardworking, determined, and motivated to do the best job possible. When a person hires someone to design their website, they’re trusting them to create something that is going to help them get more traffic and impress the people who visit their site regularly. They’re relying on the designer to build something from scratch that is easy to use for those browsing the site from their laptops, computers, and even their mobile devices.

A great website designer must use his or her creativity to come up with fresh, unique ideas that relate to the business the website owner has started. Being creative is such an important trait to have when working in the web design industry. Creating a bunch of sites that all look similar wouldn’t be good for business and would likely cause a lot of clients to become frustrated because their website doesn’t look original.

If you need to hire a website designer to help you build a beautiful website from scratch, make sure you’re hiring someone with experience, knowledge, and plenty of skill. You’ll want to hire a motivated professional with an extensive portfolio consisting of projects that look stunning. If you hire the right person to help you design your website, you’ll likely have more success when it comes to getting extra traffic and keeping on the site for more extended periods of time.

There is a large difference between a website that is made to look pretty and a website that is specifically designed to convert your target audience. This can almost be a great indication as to costs and upkeep that come with the web designer you choose to design your web site. A piece of advice is to make sure that the web designer also has a sound understanding of Search Engine Optimisation and can incorporate this fully into the website you are looking to have created to showcase your business.

If you are looking for further information, we have identified a blogspot page that has very interesting articles of areas you should be looking into when seeking out a qualified and experienced web designing company.

 

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Tips For Understanding Digital Marketing in 2018

Many people believe digital marketing is easy. They think that you only need to have a few social media accounts and a good internet connection to make your business known in the online environment. However, understanding digital marketing requires more than reading a few blog posts and articles. Here are a few tips from Ni SEO – Digital Marketing Company to help you get started.

 

understanding digital marketing

 

You can learn from blog posts and free articles, provided that you know how to choose your sources. Always make sure you trust well-known and reputable experts. Find their blogs and follow them closely.

In our estimation, tracking activity and productivity are among the most neglected aspects of digital marketing, and search engine optimisation efforts generally, and we believe that it comes down to how people perceive that task. Once you understand that tracking puts bread on the table, and allows you to sleep to noon at the weekend, instead of creating articles that aren’t getting picked up, then you will come to love tracking.

Learn to track and measure everything you do. By studying these stats, you’ll be able to understand what works and what doesn’t work. Next, you can compare the ROI of your activities, in order to improve the overall profitability of your digital marketing strategy. Nobody wants to spend money on ads or social media promotion without hoping to get something in exchange. Everything you do should be measurable. This data will help you rule out all those activities and channels that don’t bring you a good bang for the buck. For instance, if you invest large sums in Facebook, but your core target is on Instagram, you’ll never break even. If, on the contrary, you spend time to understand where your best consumers are, and what are their needs, you’ll be able to meet them where and when they need you the most. Like this, you’ll find it much easier to turn them into loyal fans of your brand or into paying customers.

For gaining a better understanding of digital marketing, you should set up and run your own test projects. This will enable you to find out what are the best ways to promote your brand in the digital environment. Once you find out what works, just scale it to the point where your business becomes successful and profitable.

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Prioritize These Website Design Elements to Drive More Leads

There are lots of things you can do to direct more people to your site, including on-page site improvement, use of web-based networking media channels, show advertisements, web index showcasing, email battles, and coordinate mailers.

However, even all of your best efforts can run futile if you don’t get any new leads at all.

Although websites are not only made exclusively for increasing leads, this is no doubt among the biggest drivers of returns on investment for any business. This is the very reason why it is a must to ensure that the website design is specifically amplified for the purpose of gaining more leads.

Below are the top six elements which are guaranteed to help you get more leads through your website design:

  • Compelling Calls to Action
  • Crystal Clear Copy
  • Good Layout
  • Details of the Team
  • Client Testimonials
  • Awards and Certifications
  • Design

Compelling Calls to Action

To drive more leads, it is necessary to have different convincing suggestions for visitors to take action on their business website. It is important not to make your visitors decide on their own what they should do next. Instead, you should urge them to make a move right away. You need to encourage them to take an item demo, plan an interview, view your shop inventory, check what people have to say about your product, browse your blog entries, and more.

Crystal Clear Copy

It is a must that you get to the very core of your subject in the fastest way possible. Remember that you have a very limited time when it comes to earning the trust of a potential customer and show them what your products or services can do.  It means that you need to be direct to the point and use the right words at the right time. For this, it might be best to work with experts who can help you write good quality content for your site.

Good Layout

If your business aims to introduce new products or services, it is important that you use a good layout which will allow your site visitors to find the information they need instantly. Every detail should be readily available with no need for them to dig deeper.

Details of the Team

It is human nature for a person to develop a sense of trust towards someone that they have known for quite some time. Thus, it is just right to include short biographies together with actual photos of your staff or team as it is a great way for building trust among customers.

Client Testimonials

Nothing beats the power of convincing new customers through including what your past and existing clients have to say about you. Your website design will look better and become more alluring to the eyes of prospect clients when you include testimonials.

Awards and Certifications

Finally, it would also help a lot if your website design will also incorporate badges and certificates together with awards acquired in the past. The presence of these forms of validation will further help increase the level of trust your prospects will have towards you.

Courtesy of 368 Durham Design

Link to video below

Web Design Durham Region

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END TO OUTSOURCING ‘EXCLUSIVITY’?

Technology Partners International (TPI) presented its quarterly Index Report on the global outsourcing market. The report focused on high-end private sector outsourcing in the past year.

TPI reported that in 2004, Europe has become the biggest outsourcing region with 49 percent of the global market share. Within the region, United Kingdom was the leading outsourcing country with 19.5 percent of the global market share. Also, Germany increased its market share from 4 percent to 12.5 percent largely through ITO contracts.

TPI also noted that more companies have changed suppliers while under an existing long-term contract with one supplier. Between 1999 and 2003, 36 companies signed deals that were worth over 40 million euros. Of these customers, a massive 89 percent signed subsequent deals with non-incumbent service providers. Moreover, it was shown that 69 percent of companies with bigger deals (over 400 million euros) have also signed subsequent deals with other providers.

The report revealed that the outsourcing market has become more competitive. More deals have been awarded to more service providers in 2004 (62 deals among 30 unique service providers) than in 2003 (53 deals among 21 unique service providers). Additionally, the top six vendors experienced a 28 percent decrease in the number of deals with 52 deals in 2004 against 68 deals in 2003.

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